Li Ziqi’s Food Brand: A Taste of Traditional Chinese Cuisine

Liziqi is a well-known Chinese content creator celebrated for her idyllic countryside lifestyle and dedication to traditional craftsmanship. Her brand, inspired by the food and techniques featured in her videos, brings classic Chinese flavors to a global audience. Here are some of the signature products from her brand that have gained popularity among food lovers worldwide:

Li Ziqi’s Signature Food Products

1. Luosifen (Snail Rice Noodles)

One of the most famous products from Li Ziqi’s brand is Luosifen, a specialty dish from Liuzhou, Guangxi. This rice noodle soup is known for its bold, tangy, and spicy broth, made from fermented bamboo shoots, peanuts, tofu skin, and river snails. Her pre-packaged version allows food enthusiasts to experience this iconic Chinese street food at home with minimal effort. It has been a top-seller on e-commerce platforms and a social media sensation.

2. Spicy Chili Sauces

Li Ziqi offers a range of traditional chili sauces, such as Guizhou-style chili sauce, featuring ingredients like bamboo shoots, mushrooms, peanuts, and tofu. These sauces are incredibly versatile and can be used as a condiment, stir-fry ingredient, or noodle topping. The rich, umami-packed flavors have made them a hit among those who enjoy spicy, flavorful dishes.

3. Instant Noodles & Vermicelli

Beyond Luosifen, Liziqi has also introduced other convenient meal options, including spicy sweet potato vermicelli and Sichuan-style suan la fen (hot and sour noodles). These products cater to people looking for a quick, satisfying meal that doesn’t compromise on authentic taste. With a focus on natural ingredients and traditional recipes, they are a great alternative to mainstream instant noodles.

4. Traditional Chinese Condiments

For those who love home cooking, Li Ziqi’s brand also offers savory beef sauce and scallion oil sauce, both perfect for enhancing the taste of rice, noodles, or stir-fried dishes. The beef sauce, in particular, has been praised for its deep umami flavor, though some consumers have noted that it contains a generous amount of oil.

5. Chinese Pastries & Sweets

Li Ziqi’s brand extends beyond savory dishes to include traditional Chinese snacks, such as peach blossom pastries and pear syrup candies. These items are beautifully packaged, making them ideal as gifts or as a nostalgic treat for those who appreciate authentic Chinese flavors.

6. Artisanal Alcoholic Beverages

Inspired by her videos showcasing traditional brewing methods, Li Ziqi has introduced light, floral-infused alcoholic beverages, such as peach blossom wine. These drinks appeal to those who enjoy mild, aromatic spirits and wish to experience a taste of rural Chinese craftsmanship.

7. Whole Grains & Healthy Foods

For health-conscious consumers, Li Ziqi’s brand offers whole grain porridge mixes and instant rice meals, focusing on natural, additive-free ingredients. These products align with modern dietary preferences while preserving the essence of traditional Chinese nutrition.

Where to Buy Li Ziqi’s Products

If you’re interested in trying Li Ziqi’s products, they are available on major e-commerce platforms such as Taobao, Tmall, and JD.com through her official store (Li Ziqi Shop). Due to high demand and logistics constraints, some items may be temporarily unavailable. Prices are moderate to premium, reflecting the quality ingredients and elegant packaging.

Brand Status & Recent Developments

Li Ziqi’s brand faced a temporary hiatus in 2021 due to business disputes with her management company. However, she made a strong comeback in 2024, relaunching her product line and even collaborating with National Geographic China to introduce a new edition of Luosifen.

Should You Try Li Ziqi’s Food Products?

If you want to try it, it is recommended to buy it through regular e-commerce platforms (e.g. Liziqi Flagship Store on Taobao, Tmall or Jingdong) to check the latest stock and user reviews. Her products are usually moderately priced and delicately packaged, suitable for those who like traditional flavors or pursue a sense of ritual in life. However, tastes vary from person to person, with some finding them authentic and delicious, while others find the value for money average, so you can refer to the reviews of specific products before purchasing.